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Altamira Lar Foundation
More than 20 years ago, the idea of encouraging social action within the company began to take shape. The idea was to respond to a motivation, not a trend, to give something back to society, and to provide Grupo Lar’s team with an instrument through which to channel these concerns. It was also a response to the belief that companies have a soul, or at least they should have, and that it is an obligation and a huge challenge to strengthen it.
The prize we received for the best social action plan, awarded by the Fundación Empresa y Sociedad, and presented to us by HM King Felipe VI, at that time Prince of Asturias, was the definitive boost.
Over 140 projects have already been financed, with more than 2.5 million euros and more than 300 people involved. Although it may seem like a drop in the ocean, it is a drop of which we are very proud.